--- title: Flexible packaging solutions for pouches and wrappers description: Bill Pardo's article in Flexible Packaging outlines flexible packaging solutions for pouches and wrappers. image: https://blog.novachem.com/hubfs/SUP%20for%20recyclable%20film%20structures-1.jpg --- [![NOVA Knows Blog Logo](https://blog.novachem.com/hs-fs/hubfs/NOVA%20Knows%20Logo%202024_Reverse-png.png?width=2050&height=175&name=NOVA%20Knows%20Logo%202024_Reverse-png.png)](https://blog.novachem.com/nova-knows) - [Careers](https://jobs.novachem.com/) - [Product Finder](https://www.novachem.com/polyethylene/product-finder/) - [CustomerCare](https://customercare.novachemicals.com/) - [Contact Us](https://www.novachem.com/contact/) - [Who We Are](https://www.novachem.com/who-we-are/) - [Plastics for a Sustainable Future](https://www.novachem.com/who-we-are/plastics-for-a-sustainable-future/) - [Leadership](https://www.novachem.com/who-we-are/leadership/) - [Locations](https://www.novachem.com/who-we-are/locations/) - 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Search: ![NOVA Knows Blog Post Header_June 2024](https://blog.novachem.com/hubfs/NOVA%20Knows%20Blog%20Post%20Header_June%202024.png) # Flexible packaging solutions for pouches and wrappers [Bill Pardo](https://blog.novachem.com/nova-knows/author/bill-pardo) 11/22/2024 *This article originally appeared in Flexible Packaging on October 22, 2024.* *![SUP for recyclable film structures-1](https://blog.novachem.com/hs-fs/hubfs/SUP%20for%20recyclable%20film%20structures-1.jpg?width=357&height=290&name=SUP%20for%20recyclable%20film%20structures-1.jpg)![240808-NOVA-TWIM_Food-Packaging_Stand-Up-Pouch_rPE-23159-HR](https://blog.novachem.com/hs-fs/hubfs/240808-NOVA-TWIM_Food-Packaging_Stand-Up-Pouch_rPE-23159-HR.jpg?width=362&height=242&name=240808-NOVA-TWIM_Food-Packaging_Stand-Up-Pouch_rPE-23159-HR.jpg)* As featured in Flexible Packaging magazine on October 22, 2024, Bill writes, “Led by increasing demand from the food industry and its consumers, the use of flexible packaging solutions is on the rise. The global flexible packaging market is projected to surpass $300 billion by 2030 according to data from Statista1. Pouches, which are ideal for meals and snacks on the go, represent the fastest growing segment, but the popularity of these robust and portable packages poses a challenge for companies looking to improve the sustainability of their packaging. Compared to rigid packaging, a pouch package can reduce the weight of the packaging and can increase the number of packages transported per truckload. However, pouches and other packages that utilize mixed material films are difficult or impossible to recycle with existing technology and infrastructure. As Extended Producer Responsibility (EPR) legislation gains traction in the U.S. and around the world, companies will be required to incorporate recycled content into their packaging materials and design packaging that can be recycled.” Read the full article [here](https://www.packagingstrategies.com/articles/105117-how-oriented-hdpe-films-enable-mono-material-pouches-and-wrappers) on Flexible Packaging, powered by Packaging Strategies. *Bill Pardo is the food packaging market manager at NOVA Chemicals. In this role, Bill is responsible for leading a cross-functional team to deliver polyethylene solutions to the toughest food packaging challenges for converters, including recycle ready multilayer film structures.* 1[https://www.statista.com/statistics/1343307/global-flexible-plastic-packaging-market-value/](https://www.statista.com/statistics/1343307/global-flexible-plastic-packaging-market-value/)  --- #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://blog.novachem.com/nova-knows/flexible-packaging-solutions-for-pouches-and-wrappers) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://blog.novachem.com/nova-knows/flexible-packaging-solutions-for-pouches-and-wrappers&text=Flexible%20packaging%20solutions%20for%20pouches%20and%20wrappers) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.novachem.com/nova-knows/flexible-packaging-solutions-for-pouches-and-wrappers) - [Follow us on Mail](mailto:?subject=Flexible%20packaging%20solutions%20for%20pouches%20and%20wrappers%20&%20body=https://blog.novachem.com/nova-knows/flexible-packaging-solutions-for-pouches-and-wrappers) - 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