--- title: Collaboration Across the Value Chain Supports Circular Solutions description: As featured in 'Packaging Technology Today,' Anna writes, 'Packaging design has become a cross-company team effort.' image: https://blog.novachem.com/hubfs/Packaging%20Technology%20Today_Featured%20Image-1.png --- [![NOVA Knows Blog Logo](https://blog.novachem.com/hs-fs/hubfs/NOVA%20Knows%20Logo%202024_Reverse-png.png?width=2050&height=175&name=NOVA%20Knows%20Logo%202024_Reverse-png.png)](https://blog.novachem.com/nova-knows) - [Careers](https://jobs.novachem.com/) - [Product Finder](https://www.novachem.com/polyethylene/product-finder/) - [CustomerCare](https://customercare.novachemicals.com/) - [Contact Us](https://www.novachem.com/contact/) - [Who We Are](https://www.novachem.com/who-we-are/) - [Plastics for a Sustainable Future](https://www.novachem.com/who-we-are/plastics-for-a-sustainable-future/) - [Leadership](https://www.novachem.com/who-we-are/leadership/) - [Locations](https://www.novachem.com/who-we-are/locations/) - 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Search: ![NOVA Knows Blog Post Header_June 2024](https://blog.novachem.com/hubfs/NOVA%20Knows%20Blog%20Post%20Header_June%202024.png) # Collaboration Across the Value Chain Supports Circular Solutions [Anna Rajkovic](https://blog.novachem.com/nova-knows/author/anna-rajkovic) 07/31/2025 **Originally published in* Packaging Technology Today on December 3, 2024.*  As featured in *Packaging Technology Today* magazine on December 3, 2024, Anna writes, “Packaging design has become a cross-company team effort. Once viewed as a disposable commodity, packaging is now an important part of the circular economy in which materials have the potential to be recycled and recirculated back into the market. Beyond protecting and transporting products, packaging is becoming the focus of sustainability initiatives centered around increasing recycling and reuse. Circular pathways require thoughtful design and industry collaboration to allow materials to reenter the market instead of being disposed of in landfills or reaching the environment. ![Packaging Technology Today](https://blog.novachem.com/hs-fs/hubfs/Packaging%20Technology%20Today.png?width=224&height=280&name=Packaging%20Technology%20Today.png) For plastic packaging, companies along the entire value chain are working to extend the life of plastics beyond their initial use in an effort to minimize resource consumption and waste generation. Governments around the world are beginning to mandate recyclable or recycled materials, requiring a fundamental shift in the way packaging materials are sourced, manufactured, and repurposed.  There are many opportunities available for improving the recyclability of plastics, but in lockstep with this, the infrastructure to collect and process them must continue to be developed, even in the most modern of economies. By building relationships across the value chain, industry players can support plastics circularity and establish a strong supply chain for recycled materials. When companies at various production stages work together, the collective effort toward achieving a shared goal accelerates innovation at scale and builds resiliency for the manufacturing supply chain, helping to increase the reliability and the use of recycled materials.”  Read the full article [here](https://www.packagingtechtoday.com/materials/sustainable/collaboration-across-the-value-chain-supports-circular-solutions/) on Packaging Technology Today.   *Anna Rajkovic is the market and innovation manager for mechanical recycling at NOVA Chemicals. In this role, Anna is responsible for managing the company’s PCR product portfolio and for driving circularity, both with plastic converter customers and across the entire plastics value chain.*  --- #### Share: - [Follow us on Facebook](http://www.facebook.com/share.php?u=https://blog.novachem.com/nova-knows/collaboration-across-the-value-chain-supports-circular-solutions) - [Follow us on Twitter](https://twitter.com/intent/tweet?url=https://blog.novachem.com/nova-knows/collaboration-across-the-value-chain-supports-circular-solutions&text=Collaboration%20Across%20the%20Value%20Chain%20Supports%20Circular%20Solutions) - [Follow us on Linkedin](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.novachem.com/nova-knows/collaboration-across-the-value-chain-supports-circular-solutions) - [Follow us on Mail](mailto:?subject=Collaboration%20Across%20the%20Value%20Chain%20Supports%20Circular%20Solutions%20&%20body=https://blog.novachem.com/nova-knows/collaboration-across-the-value-chain-supports-circular-solutions) - Follow us on Copy Copied to clipboard --- #### [NOVA Chemicals Receives $4.67 Million Investment Through Emissions Reduction Alberta Previous Post](https://blog.novachem.com/nova-knows/accelerating-circular-innovation) #### [AEPW Releases 2024 Progress Report: Evolving for Impact Next Post](https://blog.novachem.com/nova-knows/a-letter-from-our-ceo-novas-2024-progress-toward-ending-plastic-waste) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Category - [Recycled Polyethylene (13)](https://blog.novachem.com/nova-knows/tag/recycled-polyethylene) - [Circularity (12)](https://blog.novachem.com/nova-knows/tag/circularity) - [Leadership (8)](https://blog.novachem.com/nova-knows/tag/leadership) - [Company News (7)](https://blog.novachem.com/nova-knows/tag/company-news) - [Mechanical Recycling (5)](https://blog.novachem.com/nova-knows/tag/mechanical-recycling) ### Popular Posts [Admin](https://blog.novachem.com/nova-knows/author/admin) 12/29/2025 [NOVA officials weigh in on sustainability, tariffs and more for 2026](https://blog.novachem.com/nova-knows/nova-officials-weigh-in-on-sustainability-tariffs-and-more-for-2026) [John Thayer](https://blog.novachem.com/nova-knows/author/john-thayer) 09/15/2025 [Collaborative Leadership is Key to Customer Service Excellence](https://blog.novachem.com/nova-knows/collaborative-leadership-is-key-to-customer-service-excellence) [NOVA Chemicals](https://blog.novachem.com/nova-knows/author/nova-chemicals) 09/25/2024 [Recycled Polyethylene](https://blog.novachem.com/nova-knows/tag/recycled-polyethylene), [Company News](https://blog.novachem.com/nova-knows/tag/company-news) [Third Annual Brand Owner Bootcamp Creates Experience for Packaging Experts](https://blog.novachem.com/nova-knows/third-annual-brand-owner-bootcamp-creates-experience-for-packaging-experts) [Greg DeKunder](https://blog.novachem.com/nova-knows/author/greg-dekunder) 09/04/2025 [Why Recycling Plastic Film is Challenging (and Why We Do it Anyway)](https://blog.novachem.com/nova-knows/why-recycling-plastic-film-is-challenging-and-why-we-do-it-anyway) ### Subscribe to NOVA Knows --- ![NOVA](https://blog.novachem.com/hubfs/NOVA_Chemicals_July_2023/images/logo.svg "NOVA") - [Who We Are](https://www.novachem.com/who-we-are/) - [Plastics for a Sustainable Future](https://www.novachem.com/who-we-are/plastics-for-a-sustainable-future/) - [Leadership](https://www.novachem.com/who-we-are/leadership/) - [Locations](https://www.novachem.com/who-we-are/locations/) - [Financial Information](https://www.novachem.com/who-we-are/financial-information/) - [History](https://www.novachem.com/who-we-are/history/) - [Sustainability](https://www.novachem.com/sustainability/) - [Responsible Care](https://www.novachem.com/sustainability/responsible-care/) - [Safety](https://www.novachem.com/sustainability/safety/) - [Communities](https://www.novachem.com/sustainability/communities/) - [Products](https://www.novachem.com/sustainability/products/) - [Environment](https://www.novachem.com/sustainability/environment/) - Products - [Polyethylene](https://www.novachem.com/polyethylene/) - [Olefins](https://www.novachem.com/olefins/) - [Additional Co-Products](https://www.novachem.com/olefins/products/) - [Product Finder](https://www.novachem.com/polyethylene/product-finder/) - Tools - [CustomerCare](https://customercare.novachemicals.com/) - [Vendor View](https://www.novachemicals.com/vendorviewweb/public/login.aspx) - [BONFIRE](https://www.novachem.com/polyethylene/customer-experience/modeling-and-simulation/) - [Careers](https://jobs.novachem.com/) - [News](https://www.novachem.com/media-center/news-releases/) - [Media Center](https://www.novachem.com/media-center/) - [Contact Us](https://www.novachem.com/contact/) © 2026 NOVA Chemicals Corporate. All Rights Reserved. - [Conditions of Use](https://www.novachem.com/conditions-of-use/) - [Privacy Policy](https://www.novachem.com/privacy-policy/) - [Business Code of Conduct Policy](https://www.novachem.com/wp-content/uploads/Our_Business_Code_Of_Conduct_Policy.pdf) - [Supplier Code of Conduct](https://www.novachem.com/wp-content/uploads/SupplierCodeofConduct_0522.pdf) - [Trademarks & Trade Names](https://www.novachem.com/trademarks-trade-names/) - [Forward Looking Statement](https://www.novachem.com/forward-looking-statement/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anna Rajkovic", "url" : "https://blog.novachem.com/nova-knows/author/anna-rajkovic" }, "dateModified" : "2025-08-19T18:03:52.769Z", "datePublished" : "2025-07-31T12:13:36.000Z", "headline" : "Collaboration Across the Value Chain Supports Circular Solutions", "image" : [ "https://blog.novachem.com/hubfs/Packaging%20Technology%20Today_Featured%20Image-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.novachem.com/nova-knows/collaboration-across-the-value-chain-supports-circular-solutions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.novachem.com/hubfs/NOVA-blue(RGB)-2.png" } } } ```